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John Duckworth
Sports Broadcasting Analyst
John Duckworth writes about how top-level European football reaches its audience: the broadcast deals behind the Premier League and the Champions League, how those rights are packaged and sold, and what the terms actually mean for the people paying to watch.
His work focuses on the mechanics rather than the headlines — which rights are split into which packages, which markets get which fixtures, what a new rights cycle changes for a supporter, and where the money ends up. He is interested in the gap between what a broadcast deal promises and what a subscriber receives.
He came to that from the other end of the game. He began in journalism covering the lower tiers of English football — the EFL divisions and the clubs, owners and finances that rarely reach the national back pages. Working inside the English football environment is what pushed him towards the machinery behind the biggest competitions: who owns what, how money moves through the game, and how the operations around major fixtures and rights deals are actually run.
His work also covers the commercial side of the game, including how betting markets around football are regulated and what protections supporters have.
Areas of focus
- Premier League and Champions League broadcast rights
- How football rights are packaged, split and sold across European markets
- The gap between a broadcast deal and what subscribers actually get
- Lower-league English football: clubs, ownership and finances
- Sports media economics and where the money goes
Contact
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